Near Zero Labs / L-000 · The Lab

The Lab. What we’re playing with.

New AI tools arrive every week. We put them over the flame on real work, boil off the hype, and keep what’s worth keeping: what each tool does, how we use it and the drag it removes. One featured tool each week, everything else below, sorted by the parts every business has.

the tool drag, boiling off what’s worthkeeping FIG. L-1 · APPARATUS FOR TESTING NEW TOOLS
L-100

Sales

Sales

Fathom

An AI notetaker that records, transcribes and summarizes every call.

How we use it
Every sales call is recorded and summarized automatically, and demos are reviewed against our best talk tracks.
Drag removed
Typing call notes, and the follow-up nobody wrote down.
Article & video coming
Sales

NotebookLM

A research notebook that answers questions from the documents you give it, with citations back to the source.

How we use it
Our customer interview transcripts live in one notebook, so anyone can ask what customers actually said.
Drag removed
Digging through hours of recordings for one quote.
Article & video coming
L-200

Marketing

Marketing

HeyGen

AI avatar video: film yourself once, then make new videos from a script.

How we use it
Coaching videos and the presenter in our Tequila story films.
Drag removed
Booking a shoot every time you need to say something on camera.
Article & video coming
Marketing

Higgsfield

A generative video studio, including short UGC-style ad spots.

How we use it
Paid-social ad sets: many angles, tested fast.
Drag removed
Casting, filming and editing a dozen versions of one ad.
Article & video coming
Marketing

OpusClip

Turns a long video into short captioned clips for social.

How we use it
Cutting films and talks into reels.
Drag removed
Scrubbing a timeline for the thirty seconds worth posting.
Article & video coming
Marketing

Metricool

Schedules and measures posts across every social platform in one place.

How we use it
Every clip from the film is scheduled here, platform by platform.
Drag removed
Posting by hand, account by account.
Article & video coming
L-300

Operations

Operations

Claude Code

An AI coding agent that builds and ships software from plain-English instructions.

How we use it
This website, our internal tools and client builds.
Drag removed
The months between an idea and something working.
Article & video coming
Operations

Lovable

Builds a working web app or site from a description.

How we use it
Fast site and landing-page directions during a live Tequila session.
Drag removed
Waiting weeks to see a first version.
Article & video coming
Operations

Magic Patterns

Designs interface screens from a prompt.

How we use it
Exploring product and page designs before anything is built.
Drag removed
Blank-page design time.
Article & video coming
L-400

Finance

The first finance tools are being tested now. They’ll land here with a write-up and a short video.

L-500

People

The first people tools are being tested now. They’ll land here with a write-up and a short video.

L-600

Customer experience

Customer experience

Realtime voice agents

AI that holds a natural spoken conversation, on the web or on the phone.

How we use it
A mobile voice concierge that answers questions from a company’s own knowledge.
Drag removed
Hold music, and the same question answered a hundred times.
Article & video coming