Micro experiment · 90 minutes · Live

The $1,000 Cup of Coffee Tequila.

Coffee’s for closers. Tequila’s for starters.

When you’re getting started, tequila beats coffee. Throw in all your crazy ideas and iterations. That’s the power of AI. An A+ player knows how to synthesize and pick the very best.

Bring your business to a 90-minute Zoom call, one-on-one with us. Live, on screen, we drive the friction toward zero and build what’s next: new site directions, new ads, new ideas. You keep every asset we make.

Length
90 minutes
Format
Online, livestreamed
You keep
Every asset
Investment
$1,000

Where this came from

It started as a demo at AI Mastery.

At every AI Mastery session, we pull one business up on the big screen and rebuild it live: the site, the ads, the next big idea. It was meant to be a demonstration. It became the part everyone talked about. Owners walked out surprised by how unstuck they got in a single hour, and excited about their business again.

So we stopped saving it for the course. Now you can book the session on its own: 90 minutes, livestreamed, just your business.

How the session works

The cost of building a new website, a new campaign, a new video has dropped to near zero. What’s left holding most businesses back is friction. The session takes it out.

  1. 01

    Bring what exists

    Your site, your ads, the idea that’s been “next quarter” for two years. Tell us about it when you book, and we do the research before you arrive.

  2. 02

    We rethink it live

    Ninety minutes on a livestream. Research, positioning, site directions and campaign ideas, built while you watch and steer.

  3. 03

    You keep everything

    The sites, the ads, the research, the plan. Every asset is yours. Pick a direction, or keep iterating on your own, now that you know how.

The stories

One business per sheet: what existed, what one session produced, and what the owner did next. A new one most weeks.

The Benefit Doctor

The problem

Make an insurance brand fun, eye‑catching and memorable, without it feeling like insurance.

What came out of one session

  • The Benefit Doctor's current homepage
    Rev 0thebenefitdoctor.com, as it is today
  • The research report: five attention platforms that don't look like insurance marketing
    Deep research5 attention platforms, 14 cited sources, a calendar of ideas, digital and in person · Manus
  • Render of the Escape the Renewal trade show booth
    Escape the RenewalA 90-second escape-room trade show booth · Manus
  • Sunday Funnies: a comic-strip homepage for The Benefit Doctor
    Sunday FunniesDirection 01 · a comic-strip homepage · built in Lovable
  • The Storybook: a fairytale homepage where visitors break through a wall of paperwork
    The StorybookDirection 02 · break the wall, open the chest · built in Magic Patterns
  • Three comic motion ads in phone frames
    The launch campaign3 comic motion ads and 15 UGC videos

Two ideas, not a verdict. Zak can pick one, or keep iterating. Now he knows how.

Doctor In A Bikini

The problem

Her career had outgrown her brand: world tours and live television, behind a site that only spoke to women.

What came out of one session

  • Doctor In A Bikini's current homepage
    Rev 0doctorinabikini.com, as it is today
  • The Rebirth Blueprint research report
    Deep research20 cited sources, 10 brands studied, 8 logo directions, a calendar of ideas, digital and in person · Manus
  • Concept render of The Lightbox: silhouetted performers in a black-box room
    The LightboxA one-night performance-preparation show in Phoenix · an idea from the research
  • One of the ten concept directions: Prepare to be seen, with a giant DR. doorway of light
    The Concept WallDirection 01 · ten named homepage directions · Higgsfield
  • The Shadow Wall homepage: Prepare to be seen, with human shadows on a lit wall
    The Shadow WallDirection 02 · built for real, with a 90-second Reset you can take · Claude Code + Seedance
  • A wall of shadow films: dancers and athletes silhouetted on a lit wall
    The launch footageSix shadow films, and the whole kit handed over · Seedance

Ten ideas, not a verdict. Shannon can pick one, or keep iterating. Now she knows how.

Reserve your shot

Pull up a chair.

Sessions open up as the calendar allows: one a day, Tuesday through Friday, at 1:00 PM Eastern. Tell us about your business, pick the next open time, and we’ll take it from there.

  1. 1Your details
  2. 2Pick your time
  3. 3Payment

The $1,000 Cup of Tequila

Make your reservation

  1. 1Your details
  2. 2Pick your time
  3. 3Payment

Your details go to our team only. No lists.