The Benefit Doctor
The problem
Make an insurance brand fun, eye‑catching and memorable, without it feeling like insurance.
What came out of one session

Rev 0thebenefitdoctor.com, as it is today 
Deep research5 attention platforms, 14 cited sources, a calendar of ideas, digital and in person · Manus 
Escape the RenewalA 90-second escape-room trade show booth · Manus 
Sunday FunniesDirection 01 · a comic-strip homepage · built in Lovable 
The StorybookDirection 02 · break the wall, open the chest · built in Magic Patterns 
The launch campaign3 comic motion ads and 15 UGC videos
Two ideas, not a verdict. Zak can pick one, or keep iterating. Now he knows how.